168. SPN: Google's new AI Mode & Actionable Steps for SEO, Paid and Brand

Plus, Mid-Funnel opportunities hiding in plain sight

Aug 31, 2025

A very warm welcome to all the new subscribers. You’ve joined a community of over 3k marketing and fund raising operators at mission-driven Org’s. I’m thrilled to have you as readers and truly appreciate your feedback and support.

In this week’s SPN:

Google’s AI Mode - implications across SEO, Paid Media and Brand - and actionable steps
The mid-funnel opportunity and why it matters
Your mid-funnel checklist for Q4 and 2026
Chart of the week - cutting edge or cutting back?
And, plenty of Jobs & Opps

Let’s jump in!

🔥 Feed The Children leveled up their donor experience with Fundraise Up.
The results?
→ +25% Giving Tuesday donations
→ 40% of donors giving via mobile for the first time
→ 31% of monthly gifts from Upsells
When donor experience takes priority, revenue follows.
Why haven’t you done it yet?
👉 Talk to Fundraise Up.
Game-changer? It is for me!

Google’s New “AI Mode” and What It Means for Fund Raising and Marketing Operators

We’ve had Google Search’s “AI Mode” (the conversational search interface powered by Google’s Gemini AI) in the US for a few months now, and this month it was just made available in the UK.

For starters, AI Mode has moved us beyond keyword-based results. Instead it’s delivering synthesized, conversational answers directly on the search page.

For Org’s this isn’t a minor tweak. It’s reshaping how prospective donors, partners, and advocates encounter your brand, with direct implications for SEO, paid media, and overall visibility.

→ Here’s what I’ve seen, think and have got cooking:

Implications for SEO Strategy

Organic traffic at the top of the funnel is already declining: AI Mode (and its precursor, AI Overviews) answers informational queries instantly, and it’s reducing click-throughs to websites. That means fewer visits to blog posts, press releases, or campaign pages. The traffic that does arrive seems further along in their decision to donate journey - higher quality, but lower volume.
Semantic clarity over keyword density: AI Mode parses passages and context, not just keywords. So this means Org’s need to invest in content that’s clear, succinct, and authoritative, anticipating follow-up questions donors might ask (e.g., “How effective is [Your Org]’s disaster response vs its peers?”). Structured data and schema markup are critical to help Google’s AI cite your Org.
Shift focus to high-value, mid-to-bottom-funnel content: Impact reports, donor testimonials, program comparison pages, and branded search queries (where donors seek out your Org by name) become disproportionately valuable. I’m not seeing these assets be fully summarized by AI today, which makes them even more valuable in the donor journey.

Implications for Paid Media

Ads will surface inside AI answers: Google is testing ad formats directly embedded in AI responses. For Org’s, this offers a prime opportunity to highlight monthly giving programs, emergency appeals and high-visibility campaigns at the exact moment a supporter is evaluating options.
From keyword to intent targeting: Paid campaigns will need to align with conversational context - how a donor phrases a natural-language question - rather than static keyword lists. Demonstrating clear relevance to donor intent (e.g., “best nonprofit for refugee relief”) will matter more than owning a keyword.
Metrics will evolve: With fewer, but higher-intent clicks, traditional KPIs like CTR or bounce rate are losing relevance. We need to start measuring brand visibility within AI responses, and optimize for conversion quality (donations, sign-ups, event participation) rather than sheer volume.

Actionable Steps

Audit and enrich your content: Ensure your program pages, impact stories, and FAQs are structured, comprehensive, and optimized for schema. Build “pillar” content that answers complex, multi-part supporter questions.
Invest in technical SEO foundations: Site speed, accessibility, and crawlability remain non-negotiable as Google’s AI models interpret your site.
Prepare for multimodal search: Donors will use text, voice, and images. Make sure you’ve high-quality visuals, clear metadata, and captions in place to serve discovery across formats.
Leverage third-party authority: As organic referrals are shrinking, trusted partnerships (Charity Navigator, major media, sector publications, influencer voices) become critical. Being cited by authoritative sources boosts your chance of inclusion in AI summaries.
Benchmark now: Use Google Search Console and internal analytics to establish baselines for impressions, branded search, and donor conversions. This will help you track how AI Mode reshapes your funnel.
The days of controlling discovery with keyword campaigns alone are over. In an AI-driven search landscape, brand trust, clarity around impact, and third-party validation will determine whether your Org shows up when donors ask the questions that matter.
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Weekly Reads 📚

TikTok - The Big Shop Report (TikTok)

Image editing in Gemini just got a major upgrade (Think with Google)

Also, connected to Gemini - Google staff were teasing bananas and why this new model is so impressive (Sahin Ahmed)

Top 100 Gen AI Consumer Apps (AZ16)

The case for bid modifiers: How Lemon Perfect drove a 36x lift in purchase rate (Gigi)

How AI will change the browser wars (FT)

When TV Shows Miss The TikTok/Instagram Opportunity (Venn Diagrams)

The Future of Streaming Ads: Amazon DSP and the Battle to Unify CTV (Carlo De Marchis)

How Snap Can Turn on the Creator Spigot (The Information)

The Best $9 Spent in Advertising (Media Post)

Chart of the Week

Most companies are freezing or cutting innovation investments despite considering innovation essential to growth:

McKinsey graph: courtesy of Matt Banholzer. Cutting edge or cutting back?

Companies are trying to make the most of their innovation budgets but it looks like many are holding steady or cutting back on investments while still hoping to generate more revenue…

Among all surveyed organizations, 37% indicated they’d increase innovation spending, but 53% would maintain investments in innovation, and 8% would trim spending.

→ What’s your Org’s willingness to spend on innovation?

WTF is the Middle of the Funnel?

Marketers in our sector know the classic funnel framework: Awareness. Interest. Desire. Action. The stages a supporter moves through before making a gift. It’s been around since long before digital, and for decades it helped Operators understand what kind of messaging to put where.

But the AIDA model isn’t enough anymore. Privacy changes, declining trust in brand-led messages, and the fragmented ways donors research and discover causes mean you can’t think about the funnel in neat steps.

Awareness = top of the funnel
Interest/Desire = middle of the funnel
Action = bottom of the funnel

Everyone focuses on awareness (big campaigns, media hits) and action (conversions, donation forms). But what about the middle?

This is the hardest part to track - and the easiest to neglect.

Why the Middle of the Funnel Matters

At the top, you can measure impressions, clicks, reach. At the bottom, you can tie revenue directly to campaigns. But in the middle, where donors are considering, comparing, and validating, you have little direct control.

Think about your own donor journey. Maybe you saw a moving campaign video, got curious, then did your own research. Ten years ago, you had a handful of places to look. Today, donors swim in an ocean of their own opinions, their peers, third-party content, and “influencer” voices.

The Middle Funnel in Practice

Imagine a donor considering a monthly giving program with your Org.

Top of Funnel:

They see your ad highlighting a disaster response campaign.
Or they stumble on a compelling story on TikTok about someone your Org helped.

Middle of Funnel:

They Google “Is [Your Org] a good charity?” and the top results aren’t from you - they’re from Charity Navigator, Reddit threads, and LinkedIn posts.
They watch a YouTube review from a creator who explains why they give to your Org.
They see a retargeting ad, but scroll past it.
A week later, a LinkedIn post from a peer fundraiser mentions your Org’s work.
They get an email from you with a personalized impact calculator showing what their $30/month could achieve in their city.
They text a friend: “Hey, you give to [Your Org name], right? Is it worth it?”
Their friend replies: “Absolutely. Their updates make me feel like I’m part of the impact.”

Bottom of Funnel:

They click through your donation page, sign up for monthly giving, and set up Apple Pay in under 20 seconds.

Now, what campaign gets the credit? The ad they first saw? The email with the calculator? The peer referral? Attribution software can’t capture the full mosaic. That’s why middle-funnel investments are so often underfunded.

The Middle Funnel You Can Influence

Donor middle-funnel activities include:

Charity Navigator ratings
Reddit comments and Quora answers about your Org
Influencer or creator shout-outs
Peer-to-peer referrals
Press mentions and editorial lists (“Top charities responding to wildfires”)
Social media UGC (donor posts, TikTok reviews, LinkedIn shares)
Testimonials on your site or third-party pages

If those environments show weak trust signals, no slick ad or personalized landing page will close their gift.

What You Can Do Right Now

Here’s your mid-funnel checklist. Add what you’re missing to your Q4 and 2026 plans:

Donor Reviews & Testimonials: Elevate supporter quotes and stories across your site, donation forms, YouTube, TikTok, and LinkedIn.
Third-Party Validation: Actively cultivate coverage in Charity Navigator, watchdog-type Orgs, and the media. Seed affiliate-style advertorials or neutral content that explains your impact ahead of EOY.
Email/SMS Flows: Move beyond abandoned donations. Build browse recovery, impact education, and myth-busting sequences.
Segmented Retargeting: Run creative that handles objections e.g., transparency, efficiency, proof of impact, not just urgency.
Personalization: Use data to show tailored outcomes (impact calculators, regional relevance, supporter milestones).
Social Listening: Monitor Reddit, TikTok, and LinkedIn conversations about your Org’s key areas of work and focus; respond quickly, amplify advocates.
Creator Partnerships: Seed stories with creators who have authentic credibility with certain donor segments.
Referral Programs: Give monthly donors easy tools to invite friends - shareable dashboards, impact badges, or referral matches.
Measure Funnel Health: Track branded search, review sentiment, time on site, engagement with retargeting, and “How did you hear about us?” survey responses.

SPN #168 TL;DR?

Even up until recently, the message found the donor. Today, the donor finds the message. That’s why brand, trust, and reputation are more critical than ever for fundraising and marketing operators - and that’s all of us.

Jobs & Opps 🛠️

Carnegie: Vice President of Content Strategy

BerlinRosen: Vice President, Nonprofit Public Relations & Advocacy ($130,000 - $150,000)

Lincoln Center for the Performing Arts: Director, Chief of Staff (Communications, Marketing & Advocacy ($130,000 - $160,000)

American Diabetes Association: Vice President, Publications ($157,000 - $168,000)

Mercy Corps: Associate VP, High Impact Philanthropy ($145,000 - $185,000)

World Central Kitchen: Marketing Manager (Email / CRM Marketing) ($85,000 - $100,000)

World Central Kitchen: Media Relations Director ($120,000 - $145,000)

Project Hope Director of Development Operations and Donor Experience ($127,000)

MasterCard Foundation: Director, Corporate Comms & Brand

→ And lots more (86 to be precise!) → on Pledgr, SPN’s sister site

OK, that’s all for today.

I hope you’ve found one nugget today that you can put into play next week!

If you enjoyed this SPN, please consider sharing with your network. Thank you to those that do.

If a friend sent this to you, get the next edition of SPN by signing up below.

And huge thanks to this Quarter’s sponsor Fundraise Up for creating a new standard for donor experience that helps Org’s raise more money.

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SPN. 167: Here’s Your September-to-January Playbook

Plus, how to stall performance; and, plenty of jobs

Some Personal News

Aug 24, 2025

In this week’s SPN:

🚨 Q4 is coming: 23 to-do’s to save your sanity (and revenue)
Investing in brand
And, plenty of Jobs & Opps!

Also, anyone heard anything on the TikTok ban? When does the time limit run to? I guess the White House somehow know that they are not wasting their time adding a profile? The White House on TikTok.

🚀 Engage Donors, Not Developers ;)
World Hope International (WHI) wanted to spend less time coding and more time fundraising. With Fundraise Up, they got both - unlocking growth while lightening the technical load.
The results speak for themselves:
→ 200% increase in online donation revenue
→ 73% of gifts made using personalized ask amounts
→ 240+ hours a year saved on admin tasks
With Elements - Fundraise Up’s UI kit for fundraisers - the team can launch interactive components like goal thermometers and impact stats in minutes, no developer required.
💡 Fundraise Up helps Org’s like WHI build better donor experiences that drive more revenue - and free teams to focus on their mission.
👉 Talk to Fundraise Up.
Game-changer? You know it is!

How to Stall Performance

Not Investing in Brand can stall Performance, escalate donor acquisition costs (CAC) and diminish ROI.

This is especially valuable for new campaign launches (read: EOY and 2026 planning) where gaining early brand recognition is important to drive long term success.

The data I read this week is compelling:
1️⃣ Long-Term Growth: KPMG research shows a long-term strategy that includes brand marketing leads to 2% higher revenue and 4% higher earnings growth annually over 15 years.

2️⃣ Value Beyond Price: Deloitte research reveals 10-40% of a brand’s perceived value comes from non-price factors like quality and trust – elements brand investment builds.

3️⃣ Short-Term Impact: Scaling brand investment can also deliver immediate results. A leading US nonprofit grew YouTube investment by 315% leading to $275,000 incremental revenue in 1 month while reducing CAC by 15%.

Under-invest for too short of a period at your peril. Stay the course.

Weekly Reads 📚

How to Balance Brand & Performance Marketing (Funnel.io)

“Cool the Earth by one degree” is a breathtaking ambition (Leo Rayman)

9 ways to improve an ad - the halcyon days (Drayton Bird)

AI transformation needs an all-in approach (Euan Blair, Bloomberg)

Why Starbucks’ Store Strategy is a Masterclass in Experience-Driven Innovation (QSR)

Why The Smartest Creators Are Building Studios (Fast Company)

Is Your Favorite Social Media Sitcom Actually a Marketing Campaign?

YouTube Is Making a Play to Host the Oscars (Bloomberg)

The exec behind the stellar success of Duolingo is leaving (WSJ)

Your September-to-January Playbook

Last year’s Q4 sprint was a rollercoaster.

Giving Tuesday was up 16%. 10% of annual online giving occurred in the final 3 days, which is roughly 10% more than in the same period a year before. And then there was the highest-ever election spending of $10.7B to contend with.

All in all: louder inboxes for donors, higher spends and lower performance for Org’s, and more stretched and stressed fundraisers. Everybody I spoke to was having a bad time! How to avoid that in 2025? Start NOW. Below is a no-fluff list of 23 things to do in September to glide through December - and not go radio-silent in January.

Map the whole arc - do a content calendar for November 1^st through January 15^th. Every campaign asset, every email (so you see how many - and maybe cut a few!), and every direct mail drop.
Define “value-based” conversions now in PMax and Meta to help the algorithms. Set “conversion value” for every monthly donation to a 12-month LTV and get into the cadence of uploading offline conversions from CRM weekly, so it doesn’t stop when other priorities come around.
Build a “creative bench” of 20 assets. In today’s platforms, creative is your targeting. Make six short videos, six display ads with statistics, four testimonial carousels for Meta, and four current donor selfie-style stories (or banners). Label each with a topic and step in the donor lifecycle - use them as testing assets in November when performance dips (and it will at some point).
Pre-write emails that hit both the AI and Human filter boxes. Subject, preview, and the first two lines of the body do the real work for Copilot or Google Overviews. Keep the body simple - bullets, bolds, one CTA.
Dark social setup. Add WhatsApp/Messenger share buttons with distinct UTMs. Stand up “Homepage Shadow Lift” alert for sudden Direct source/medium spikes in GA4.
Model weekly spend from 11/1 to 1/15. Take 10% of this model and reserve it for heavy-ups on the go.
Get into the cadence of tightening exclusions.

Weekly: exclude non-converting in-market segments on Google and Meta
Daily: review the Search Query report and cut irrelevant ones.

Split out the top-20 branded keywords into a distinct campaign and give it unlimited budget throughout the day, with weekly maximums. Don’t let morning spending cut you out in the evenings.
PMax Intent Ad Groups. Split a New Donor asset group and feed it the best monthly email assets - this will be your safety net for new donors to see something from you after the first donation, when it won’t be your focus. And some of them will become monthly.
Website: test defaulting the donation form to monthly. Do it in September - and if you see lift, keep it active. Reserve the funds for at least one current donors-only match (e.g., “your 12th month matched 5x”) alongside any other game.
Prep 12 different micro-updates (think “small impact reports”) for January. 2 stats, one quote, 1 photo. Label them by topic and create targeted campaigns for donors to these topics. It will help decrease early churn post-holidays.
Create SMS with questions, not asks. For example: “Nutrition or Education - what’s your priority for 2026? Reply N or E.” It will stand out when everybody sends the “You must donate NOW” ones.
“Dynamic Paid Search”. Create text lines that display progress, such as “we are at 90% of the annual goal”, “95%”, “97%”, etc. Schedule them for 12/25 - 12/31 in advance - and don’t worry about it. Even if the quality score goes down a notch, it’s worth it.
Add bid modifiers of 15% for paycheck weeks and late-night hours. A 2-paycheck or 3-paycheck December means a huge revenue difference.
QA the data trail. Are UTMs consistent on all channels? Do campaign names make sense? Is pixel firing on every step? Is the GA donation volume matching the cash in the bank? Do this now, not Dec 29.
YouTube: 10 one-minute explainers. Record quick answers to your top search questions (“How we deliver clean water”, “Where your $25 goes”). Publish now and run TrueView to prospect audiences; track completion rate and view-through donors as your lift signal.
Pre-approve your emergency assets. Have legal/comms approve 10 evergreen lines (emergency, match, WE NEED YOUR HELP) now. The version of you at 7 pm on 12/30 will thank you.
Load-test your donate stack. Nothing’s worse than a donation page breaking on 12/30 - trust me, it happened to me.
Use Loader.io to hit the website with peak-hour concurrency, then fix bottlenecks. Keep a “lite” donate page on standby (fewer fields, no animations).
Set automated “kill-switch” rules in ads.

In Google Ads:

Pause ad groups if CPA > target by 30% for 3 days;
Raise daily budget +20% on campaigns with ROAS > 2.0 between 12/28-12/31.

And in Meta:

Turn off ads if Cost per Donate > target by 30% and
Shift +15% budget to the top ad set daily.

Version control and rollback plan. Export your GTM container, GA4 data stream settings, and Google Ads/Meta bulk sheets to a dated folder. Jot a 10-line rollback plan (“If PMax breaks, revert to file X; if donate page JS fails, switch to /donate-lite”).
Schedule one “no-ask” gratitude ad (NOT email). Schedule it for a Jan 2 run to all your donors within the last 30 days, with a frequency of 2 per user.
Review previous SPN articles: #130 (22 recommendations to tune up the engine), #135 (creative beats targeting), #141 (decoding intent), #147 (AI Email inboxes and SMS).

If you do only one thing after this: plan your creative calendar past 12/31. Nothing contributes to churn more than Orgs going dark to donors after a significant donation surge. Pre-schedule those thank you emails and paid media ads - it’ll be no more than 1% of your spend, helping avoid a much bigger blow to revenue.

OK, that’s all for today.

I hope you’ve found one nugget today that you can put into play next week!

If you enjoyed this SPN, please consider sharing with your network. Thank you to those that do.

If a friend sent this to you, get the next edition of SPN by signing up below.

And huge thanks to this Quarter’s sponsor Fundraise Up for creating a new standard for donor experience that helps Org’s raise more money.

Now onto the fun stuff!

Jobs & Opps 🛠️

Young Life: Chief Technology Officer ($153,900 - $198,400)

U.S. Soccer Federation: Senior Director, Institutional Giving

Breast Cancer Now: Social Media and Community Manager (£38,000 - £42,000)

American Diabetes Association: Director, Development ($85,000 - $92,000)

Carnegie: Vice President, National Program ($375,000 - $400,000)

Paypal: Director, Volunteerism & Engagement ($137,000 - $236,000)

The Walt Disney Company: Manager, Corporate Social Responsibility ($110,000 - $138,000)

Wonder Group: Manager, Government & Community Affairs ($143,000 - $157,000)

Gates Foundation: Senior Program Officer, Data & Insights ($203,100.00 - $314,900)

Gates Foundation: Senior Communications Officer - Content, 12-month LTE ($169,000 - $277,000)

World Central Kitchen: VP Events ($165,000 - $185,000)

National Multiple Sclerosis Society: Vice President, MarComms Operations ($130,000 - $150,000)

American Cancer Society: Strategy Director, External Comms ($120,000 - $142,000)

RALLY: Digital Influencer and Partnerships Specialist | LA, SF, SEA ($70,000 - $85,000)

RALLY: Digital Advertising Specialist | LA, SF, SEA ($70,000 - $85,000)

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SPN. 166: How to Convert & Build Brand with Short-Form Video

Plus, fund raising learnings from Brita Water and the best ad I've seen this week…

Some Personal News

Aug 17, 2025

🔒 Security That Inspires Generosity
Donors don’t just give to programs - they give to Org’s they trust.
Fundraise Up is built to earn that trust. It’s engineered with enterprise-grade security, privacy-first infrastructure, and full compliance with the world’s most rigorous data protection standards, including SOC 2 Type II, ISO 27001, and PCI DSS Level 1.
✔️ No PII stored on your site
✔️ Automatic fraud prevention
✔️ Global compliance coverage
✔️ Real-time monitoring and incident response
For your Finance team, your IT team, and your donors, Fundraise Up is the most secure choice for your digital fundraising.
👉 Talk to Fundraise Up.
Game-changer? You know it is!

In this week’s SPN:

Best ad I’ve seen recently
How to convert and build brand with short-form video
Why we can’t market our way out of poor donor experience
Learnings from Brita Water…
And, plenty of Jobs & Opps!

This was the best ad I saw this week by a country mile. It entertained me. See today’s longer post.

So simple. A load of Ikea furniture covered in seagull poop from the agency Mother (who happen to have an interesting website it transpires too). Whoever signed this off at IKEA is a legend.

“Ikea Brighton is now open.” 🐦

For non-UK residents, Brighton is a seaside town on the south coast of England. And there’s plenty of seagulls.

Weekly Reads 📚

Effective Short Form (System 1)

System1 and TikTok Unlock Keys to Short-Form Platform Ad Success (Lia)

“McKinsey in a Box”: The End of Strategic Consulting? (INSEAD Knowledge)

The Socioeconomic Impact of Digital Transition (BBC)

Physical Media Is Cool Again. Streaming Services Have Themselves to Blame (Rolling Stone)

The ‘Troublemaker’ Behind Netflix’s Biggest Gamble (Brandon Riegg pushed the streaming service to invest in live shows and sports)

Almost a third of Walmart's profit now comes from selling ads (Modern Retail)

Embracing Personalization: The Key to Building Stronger Customer Connections (Facebook)

From Silicon Valley to the Grand Prix - Why Apple wants F1 and what F1 gains (Idée Fixe)

How to Convert and Build Brand with Short-Form Video

“With large parts of today’s media landscape being skippable, ads that stop the scroll can deliver enormous effectiveness dividends. Creativity has never mattered more.”

That’s the headline from a whitepaper by System1 and TikTok. Their research tested nearly 900 ads across eight countries. The verdict was blunt and the solution isn’t more dashboards. They called for a return to what Fundraising Operators once prized before we got lost in performance metrics: entertainment. In other words, creative + craft = engagement.

I’ve dropped the whitepaper in the Weekly Reads section.

Why This Matters

Whether you’re UNICEF, Livestrong, or the Alameda Dog Sanctuary, your Org lives in an attention economy. Your paid and organic short-form video competes with every other video on TikTok, YouTube Shorts, and Instagram Reels - not just other Org’s.

If your content looks and feels like an ad, your donors will scroll past. If it feels like something they want to watch - you earn both their attention and their trust.

The study’s highest-performing ads had one thing in common:

They told stories with relatable characters and settings.
They had faces you remember, tunes you hum.
They made people feel something - and act.

Rediscovering What Works

The paper borrows its title from Peter Field’s classic The Long and the Short of It: the more you move away from rational messages to pure emotion, the more effective your advertising becomes. That insight is as relevant for donations as it is for sales.

Many moons before we started using the phrase “Dark Social”, it was Mark Schaefer in his really excellent book Marketing Rebellion (the most human company wins) who coined the phrase:

“Two thirds of your marketing is not your marketing.”

For Org’s, that means your most effective acquisition and retention drivers are often donor word-of-mouth and peer advocacy, not just our own brand campaigns. Iv’e sat in many a conversation where I’m running and optimizing thousands of ads for monthly giving, and yet the single most “persuasive ad” that surfaces during that research convo is actually a short, authentic video from a long-term donor explaining why they’ve given for 15 years - posted to their own network.

The “Product” Still Matters

In one of my weekend (print) newspaper reads I read some research on the auto industry and it mentioned how U.S. carmakers poured money into short-term sales incentives but still lost ground to Japanese brands like Toyota and Honda.

Why? The Japanese manufacturers invested in product quality and post-purchase experience, creating loyal customers whose positive word-of-mouth brought in the next wave of buyers.

The same is true for Org’s: we can’t market our way out of a poor donor experience. A frictionless donation checkout, clear follow-up, consistent comms, and meaningful recognition turn first-time donors into loyal advocates.

What the Research Shows About Short-Form

Good creative strengthens with repetition. They resist fatigue and deliver stronger brand lift.
Bad creative wears out fast. No amount of frequency can save it.
Entertainment isn’t optional. It builds memory, emotional connection, and both short-term conversions and long-term brand equity.
Creator-led ads win attention but can lose brand recall if branding isn’t embedded naturally from the first seconds.

For Org’s, that might mean pairing a trusted creator or frontline staff member with integrated brand cues - your logo on a volunteer’s vest, your signature campaign color, your branding - rather than bolting them on at the end.

Brita Water Example

Brita’s marketing team is nailing social. And they’ve a brilliant example of understanding a media channel.

I’m not pretending that this is a strategy all Org’s should follow. You can end up spending gazillions chasing something that might never catch on, distracting your team from something that will return results, for example, a solid paid ad strategy.

However, short-form video is skippable, so even paid ads need to behave like owned content to earn attention and not assume it.

→ That’s why it’s worth checking out BRITA Group’s US Reels or TikTok page. At first glance, we can all write it off as “brainrot” but there’s gold here for all Org’s to copy.

Yes, it’s entertaining with humor, story, etc. Yes, it’s daft, but so is the actual content on these platforms that people are choosing to watch. One thing separates Brita from the rest here, though.

The content manages to be entertaining without sacrificing the brand’s role. It’s still about hydration and water, not just goofy for goofy’s sake.

Second, again separating them from the pack, they’ve created a formula where their product is a character and can be shown in the first few seconds without empowering a skip. The research showed that editing logos onto content causes skipping, but brand shapes, characters, and logos in context don’t.

Third, audio. Sound has become so important in advertising now. Social is sound on, and visual attention is divided across all channels. But you can’t close your ears. Brita created a jingle in that ad. I can’t stop humming it. What does your brand sound like?

How to Action?

Lead with engagement, not explanation
Your next planned giving explainer video? Consider opening with a human story, humor, or surprise - then weave in the ask.

Embed your Org’s brand early, naturally
Logos in context (on T-shirts, signage in frame), consistent color palettes, and recognizable music help drive recall without feeling forced.

Use trusted messengers
Tap creators, beneficiaries, staff, or donors who already have credibility with your target audience. Their advocacy feels like word-of-mouth.

Match creative to brand maturity
If you’re brand isn’t as recognizable as others, every piece of creative should be building recognition. If you’re a category leader, and there’s plenty of you who read SPN, leverage your brand equity but don’t coast. Content can still close the gap with younger, faster-moving Org’s or distractions in general.

Choose emotion over indifference
Whether it’s joy, pride, or urgency, indifference is your enemy. If your short-form content doesn’t make someone feel something in the first three seconds, they will skip.

Bonus: Test for wear-in, not just click-through
Ask “does this creative get better with repetition? Or does it fatigue?” Apply learnings to your media mix.

The Bottom Line

Writing this has been a good note to self to stop treating content like a numbers game and remember what marketing is supposed to be: Memorable. Emotional. Enjoyable.

Or as the whitepaper puts it: “Ads that don’t entertain don’t just underperform. They disappear.” And with infinite AI-generated content looming, that’s the one thing none of us can afford.

On short-form video platforms, content is the ad. Ads are the experience. And in an era of infinite, AI-generated sameness, forgettable is fatal.

OK, that’s all for today.

I hope you’ve found one nugget today that you can put into play next week!

If you enjoyed this SPN, please consider sharing with your network. Thank you to those that do.

If a friend sent this to you, get the next edition of SPN by signing up below.

And huge thanks to this Quarter’s sponsor Fundraise Up for creating a new standard for donor experience that helps Org’s raise more money.

Now onto the fun stuff!

Jobs & Opps 🛠️

Free People: Director of Sustainability & Social Impact

Visa: Global Director, Gov Tech Partnerships, Visa Government Solutions

UN Environment Programme: Digital Transformation Consultant

UNICEF Canada: Director – Brand, Campaigns & Partnerships ($107,000 - $131,000)

U.S. Soccer Federation: Nonprofit Finance and Treasury Manager

English National Opera: Senior Philanthropy Officer (£50,000 - £55,000)

Make-a-Wish: Senior Manager, Corporate Partnerships ($98,000 - $115,000)

World Wildlife Fund (WWF US): Direct Response Marketing Manager ($99,800 - $143,500)

Plan International: Communications Manager ($75,000 - $80,000)

God’s Love We Deliver: Director of Philanthropy, Institutional Giving ($110,000-$130,000)

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SPN. 165: Do these 22 things if you’re running landing pages

Plus, the one-question ROI test in social

Some Personal News

Aug 10, 2025

📊 What really drives donor conversions?
Reference Fundraise Up’s new A/B Testing Hub. It reveals real-world results from experiments run across thousands of fundraising campaigns on their platform.
Inside, you’ll find:
→ Proven conversion wins (and the tests that flopped)
→ Breakdowns by device, OS, and region
→ Practical takeaways to boost your next campaign
It’s the destination for conversion rate optimization insights fundraising and marketing operators have been waiting for. And now it’s yours!
🔎 Explore it here → Bookmark it.
Game-changer? You know it is!

In this week’s SPN:

I hope today’s SPN is a fun read and at least one tactic will improve your donation conversion rate. As the fund raising madness of Q4 nears, NOW is the time to test everything and make sure you’re locked for it. You don’t want to be adding new test code to your website or relying on funnels/ads/messaging/UX that isn’t proven to work.

Let’s dig in!

The One-Question ROI Test

One question reveals if your social team or agency is wasting your budget.

There’s a lot of dashboards that are thrown around, and acronyms. ROAS. CPA. CAC. Many of these metrics reward the illusion of performance.

They highlight donations that would’ve happened anyway.

Charts can look impressive and it’s easy to be dazzled.

The one question that cuts through it all:
👉 “How many conversion lifts have we run in the last 90 days?”

If the answer is zero, your team doesn’t know:
– What’s incremental
– What’s wasted
– What’s really working

Lift isn’t attribution.
It’s not a model.
It’s not a guess.

It’s the only way to know what’s actually working. And most Org’s still aren’t using it.

Being good stewards of donor funds means not letting good metrics hide bad marketing.

Weekly Reads 📚

Podcast with the Meta CMO and VP Analytics Alex Schultz on killing performance marketing and timeless truths in marketing.

Uncovering Meta’s Full Advertising Impact. A study of 6 brands who graduated from Last Click to Fospha’s incremental full-funnel measurement. (Fospha)

How China's DeepSeek made Mark Zuckerberg lose faith in Meta and start the biggest ever talent war in Silicon Valley (Times of India)

What’s new in NotebookLM: Video Overviews and an upgraded Studio

Delta Gets Blowback for Using AI to Set Airfares (WSJ)

The Athletic revenue up to $54M in Q2 (Sports Business Journal)

An AI partner at Andreessen Horowitz tests dozens of new products a week. But what do I actually use weekly (or even daily!) to make myself more productive? The ten core products that make up my "AI stack" (LinkedIn)

AI turns creative into a repeatable system (Digiday)

How McKinsey lost its edge (The Economist)

If You’re Running Landing Pages Do These 22 Things:

Surprisingly - no matter how much proof exists that landing pages out-compete the standard homepage experience, Org’s still don’t test them enough.

However, for those who are running active landing page experiments or just getting their landing pages for Q4 setup and ready to go, this post is for you!

Looking back at several of the CRO experiments and landing pages I’ve designed/worked on, these 22 wins are the highest leverage and highest-converting tips I can think of to implement. Email me any you think I missed.

Leverage social proof from who you think your audience would recognize (and believe) the most. Publications and paid celebrities aren’t always the best, sometimes you just need raw, real-world humans.
Copy is 80% of fund raising. Don’t be so chunky. Instead, get punchy, savvy, and focus on the benefits of your Programs, not just the value props. Copy is how you bridge the gap between what your donor cares about, and what your Org can solve.
Design for mobile-first. Designing for desktop-first is like having a surround sound system with no subwoofer… sure, it still works, but it’s not going to be the best it can be. 80% of your traffic will be from mobile devices. Write copy for mobile first, as well.
Do anything that you can to make the donation asks and Match multipliers pop. Make your donation asks, Matches, and EOY swag offers more noticeable and BIGGER (the bigger a donation ask is, the less it seems like you’re hiding something)! Use a different color font, make it bold, use highlights, a sticker, etc. Another tip: use colored CTAs with contrast-colored outlines as they outperform traditional black and white CTAs. For example, if you offer a “consumable” like UNICEF Inspired Gifts, include your price per use. i.e. $10/packet when you purchase a newborn kits of 20 babies, or “Less than $1/day to send lifesaving support to children like Georgia.”
A picture is worth a thousand words. As much as good copy matters, don’t discount what pictures can do for storytelling. Feels like we know that but then what we say and what we do aren’t always connected. Use a lot more of them, especially to portray the environment and people/pets/planet that’s associated with your Programs.
For example, if you’re Sony, your images don’t just show the hardware or TV. At the very least you show a group of friends all around the (proper) football game having a good time. (At your very best you produce this absolute delight of an ad, shot just down the street from me (one of my favorite ads, and a Sony one). I’m also thinking illustrations, icons, graphs, charts, etc. Explain visually. People love to scan.
Make your email pop-up subscribe form a value-added experience. Offer a Match or enter them into a raffle for a chance to win some swag. Don’t ask for their title, first name, last name, email, birthday, and zip. Keep it clean, simple. Just offer something, then ask for their email address. Once you have that, ask for more.
Make sure everything you do is ADA-compliant! In short, this means that you ensure your site is accessible to anyone. Make sure that your fonts are the appropriate size and that you don’t have a white font on a light background, etc.
Simplify your donation experience. Donors should never have to make more than 2 clicks to check out from the landing page. The checkout should reiterate (inside the UI) why someone came to donate in the first place. You have to earn their time/trust!
I love a comparison chart. I have never seen a comparison chart on a site that didn’t increase the conversion rate of a landing page. In one test, I’ve seen a monthly donor cohort’s LTV be higher as a result of using a comparison chart. It’s so simple, I don’t know why anyone wouldn’t.
Invest in and elevate your UI design. If your landing page doesn’t look beautiful, you’re not building trust. Why spend money to drive traffic to a site that has old/poor/lame design? First impressions really matter.
Always add “donor’s remorse-friendly” language. Answer the questions “if I donate today, what’s the journey of my dollar? When do I get to start seeing change? What about the donation cancellation policy?” Show donors what’s inside an imaginary box - think influencer-reveal-vibes. Starting with your hero module, include an image showing what donors are sending beneficiaries or enabling through their gift (product and the lifestyle of those consuming). If you have it, show a donor or beneficiary generated piece of content (UGC) of your Program or product being consumed/engaged with on your LP.
Have you explored and enabled Buy Now, Pay Later on your site? I’m seeing more online stores using it than ever before so donors surely expect it. Going into Q4, I’m convinced we’ll see a higher usage of these.
Use different text sizes on your page (headline 1, headline 2, headline 3, paragraph font size, etc.). The variations in both font sizes and styles create a visual hierarchy for donor eyes to follow. It should be easy for someone to know where to look and in what order they see everything.
Add quotes that call out the benefits of your fund raising Programs, not features. For example, a good quote would say, “I love how easy it was to sign up for the monthly giving program, and the welcome packet was really nice.” A great quote would say something like “Becoming a monthly donor made me feel like I was finally making a real difference. I know that children are getting meals every single month because of my support - and that keeps me committed. Giving has become part of who I am.” The key distinction is that the great quote speaks to transformation and identity, not just logistics or perks. It taps into why someone gives and what the impact means to them personally - just like lifestyle branding in ecommerce.
If a third grader or your Grandma can’t understand what your Programs are solving for or how to donate on your landing page, your site is too complicated. Go back to the drawing board and simplify it!
Study heat maps to see where users are bouncing and falling off. Change or remove that section to boost CVR. Clarity lets you watch user sessions on your site, so you can see where people scroll, what they read, where their mouse goes, etc. Study dead clicks and “rage clicks,” i.e, where users click multiple times on a site expecting to go somewhere, but they aren’t redirected. Where are they trying to go? Why isn’t this section clickable? How can you fix it?
Organize your Program or any Product pages like you would organize a physical storefront. What items do you want customers to see first? What is the associated photo and sign? How would you merchandize this product in a physical store? You should be thinking the exact same way on your site.
Whenever possible, reduce the amount of text. How can you say the same thing with fewer words?
If it’s genuinely a limited-time Match, highlight that! Note: the “if”.
Never forget an FAQ section. It’s one of the best ways to answer questions and ensure confidence right before a donation It’s typically the last section I check before I hit “donate.” Or “buy” for that matter!
Make your page load in under 1 second. I saw multiple pages in my LP teardown that took 2-3 seconds to load. This is not fast enough! Donors will bounce.
Test variations. The single easiest thing that you can do is to make duplicates of your page and split test copy, images, offers, etc, on the same traffic source to see which converts better. The only way to dramatically boost CVR over time is to test and iterate at scale.

OK, that’s all for today.

I hope you’ve found one nugget today that you can put into play next week!

If you enjoyed this SPN, please consider sharing with your network. Thank you to those that do.

If a friend sent this to you, get the next edition of SPN by signing up below.

And huge thanks to this Quarter’s sponsor Fundraise Up for creating a new standard for donor experience that helps Org’s raise more money.

Now onto the fun stuff!

Jobs & Opps 🛠️

WWF US: Sr. Director of Climate Communications ($144,600 - $207,900)

Bowel Cancer UK: Individual Giving Officer

MSF: International Strategic Partnerships Lead

Taproot Foundation: Senior Director, MarComms ($120,000 - $130,000)

United Nations Environment Programme: Communications Support – Digital Channels and Content (Consultant)

Sierra Club: Associate Advancement Director - West ($88,000 - $92,700)

U.S. Soccer Federation: Senior Director, Institutional Giving

McDonalds: Sr Director, RMHC Development

Climate Imperative Foundation: Chief Communications Officer ($265,000 - $275,000)

Save the Children US: Head, Mass Market Fundraising & Engagement ($154,700 - $210,900)

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SPN. 164: Brand = the Growth Team

Plus, the Who’s Who of Landing Pages

Some Personal News

Aug 03, 2025

🚀 Fundraise Up’s A/B Testing Hub is Live
Want to see what actually moves the needle on donor conversion? Now you can.
Fundraise Up launched an A/B Testing Hub to share what’s working - and what’s not - based on real world experiments run across their platform.
Inside:
→ Statistically significant wins (and fails)
→ Insights by device, OS, and region
→ Actionable learnings you can apply now
It houses all the CRO and CVR data Fundraising and Marketing operators wish they had access to. And now you do.
🔎 Explore it here → Bookmark it.
Game-changer? You know it is!

In this week’s SPN:

It’s text heavy, sorry!
A podcast in the Weekly Reads section that includes my new favorite analogy - “prompts are spells”
Brand is the Growth Team
Making performance work harder
LPs by audiences/channels/traffic sources
The consideration quartet for building landing pages
And, plenty of Jobs & Opps!

Brand → Growth Team

Following on from last week’s SPN #163, which included commentary around Brand x Performance, I haven’t been able to shake a sense that the greatest trick Direct Response ever played was rebranding itself as Performance. And, ironically, brand didn’t.

The word “brand” doesn’t reflect the impact brand teams and campaigns have:

1. Brand campaigns don’t just drive long term effects

Kantar found the majority of campaigns (66%) work similarly on short and long term objectives. Campaigns that drive long term results almost always drive short term. Check out their data.

2. Pure brand campaigns are mostly a myth

There’s a 0.3% chance of an ad campaign driving long term but not short term results. Basically all effective advertising drives short term results. The word “brand” is misleading, as it suggests a separation that doesn’t exist.

3. Most brand activity is really measured on short-term results

The result of focusing on short term ROI.

4. Marketers know brand works today

Asked which tactic would most likely drive results this year, the top choice by marketers was brand advertising (Read Marketing Week’s “Language of Effectiveness” study).

5. The proof is in the short term

One SPN reader shared this week they’ve started focusing more on what they call “short term indicators of long term growth” to measure brand. Nice. Things like branded search, direct traffic and impact on performance. Channels don’t work in a vacuum, brand often makes performance work harder.

→ It feels like it’s crunch time for Brand.

Operators’ #1 growing priority in 2025 is to better prove return of media investment, yet only 11% say they’re very successful at measuring brand building activity.

Language makes a huge difference to perception. Reframing the measurement and the name might help.

If Direct Response became Performance, maybe Brand should become Growth. The Growth team. The Growth campaign.

It might better explain what they really do.

Weekly Reads 📚

Good Taste Is More Important Than Ever (Atlantic)

How big tech plans to feed AI’s voracious appetite for power (Economist)

Inside Unilever’s AI beauty marketing assembly line - and its implications for agencies (Digiday)

(pod) Unpacking Brand Building on an International Level (The Whole Truth of Marketing)

(pod) The Future of Software Development - Vibe Coding, Prompt Engineering & AI Assistants (A16Z)

Generative AI Models Love to Cite Reuters and Axios, Study Finds (Neiman Lab)

10 Best VEO 3 Prompt Examples For Crafting Epic AI-Generated Videos (Prompt Helper)

AI glasses Ray-Ban Meta up more than 200% in sales in H1 (Essilor Luxxotic)

How China may save us all - Xi’s power play to end emissions (The Times)

The Satya of Satya’s Layoff Memo (Om)

Jeff Dean, Google’s Chief Scientist, Is Quietly Betting On the Next Wave of AI Startups (Fortune)

The Who’s Who of Landing Pages

Let’s talk about which kinds of landing pages you should be creating for different audiences/channels/traffic sources.

The only way in which a landing page is effective is if it’s also the right type of page for the traffic that’s arriving there. You want to make sure people packed clothes for the right destination…

I’ve shared below what I’ve experienced that works best based on the different channels I’m sending traffic from.

My hope is that this post provides one nugget that you can go apply this week on your own funnels and landing pages. If you need these built out, I know where to point you.

Okay, let’s dive in:

The Macro

For context, landing pages were one of the most important levers for our marketing and fund raising team at UNICEF that powered our growth. Our keen focus on building and optimizing LPs drove better performance, reduced bounce rates, increased our CVRs, and lowered CPAs when sending traffic from paid ads.

When I learned paid social, it wasn’t within the realm of e-commerce or Direct Response. It was to understand how to drive engagement for internet publishers. The task was to drive traffic that stayed for 5-7 page views on a website. It really forced me to think more about building a tailored experience and hosting content people want to stick around for.

More often than not, LPs print money. At this point I’ve designed, tested and developed hundreds of landing pages for so many campaigns and emergencies. Those LPs have resulted in hundreds of millions in donations and have hovered between 4% and 12% conversion. In one particular case, I recall a single landing page (Central Africa Republic emergency, 2019) being worth $1,800,000 in a week. That one was a team effort! Others though… $166.

But that’s not to say there aren’t some that just don’t hit, and that’s fine. If all your ideas/tests are winning, you’re not trying a wide enough breadth of tests.

Even as recently as last week I’ve seen how simply updating an LP can lead to double digit percentage increases in CVR or double digit percentage reductions in CPA.

Much of the secret sauce is about understanding the source of traffic. Then connecting the messaging/positioning, the look/feel, and ensuring it feels cohesive to whomever is going through that funnel.

Most of us wouldn’t run our Reddit ad creative on TV. Similarly, you have to think about using different landing page types for different sources of where people are coming from.

The Quartet

At every audience level - single gift, monthly, midlevel, major (and I include Planned and Corporate Giving here too) - when it comes to nailing acquisition there are 4 things that you really need to get right: the Angle, the Ad Creative, the Landing Page, and the Proposition.

The Angle/Hook is the reason why your Org offers the valuable, unique solution to a problem someone wants to support solving. For example, Habitat for Humanity’s angle is affordable housing. Very clear, very actionable. You can build ad creative, LPs and a proposition around this all day long.
The Ad Creative is how you visually show and attract a donor into your Org’s world.
The Landing Page is the site experience someone has when they click an ad. In the case of most Org’s, people go to unoptimized pages or program pages, don’t understand what is being written or its relevance to why they arrived on the site, and leave. Test sending to homepage vs program or emergency-specific LP vs a donation form. There is no one answer here - it’s audience, context and channel specific.
The Proposition is what makes the landing page even stronger. Without this, a landing page can still work. Yet with a well framed proposition you’ll get to that 10% conversion rate level with your landing page.

To make these pages pair well with traffic sources, it’s all about reverse engineering the donor psychology of that specific channel and catering your LP approach to match the channel intent.

That’s why there are different LP formats that work on Meta vs Google vs TikTok vs TV, etc. It’s not a one-size fits all situation. Heatmap.com makes a lot of sense to leverage here too.

Here are some thoughts on each.

FB and Instagram

Meta is the global news stand mixed with the global mall. People are constantly trying to show off and shout at each other about politics, their day, what’s happening in current events or the outfit they just bought.

On IG it’s more about the aesthetic and visual appeal and showcasing the “best version” of people’s lives that may not always be true.

For the landing page from FB, I like running what I call the Hero Lander - generally focused on a single value proposition.

The Hero Lander is the LP that does it all. It gives you the offer, social proof, educational content and a way to donate all in one.

It pays dividends to have before and after sections showing program impact. The lesson about communication that we learned in 4th grade - show don’t tell - is very relevant here. A picture is worth a thousand words. Let the differences speak for themselves and demonstrate the benefits from a point of reference that the donor understands.

Donor/User-generated content, especially in the form of testimonials, is a massive lever to increasing donation revenue and boosting CVR on any LP. There are multiple studies that show that 95% of people read reviews before making a decision. This doesn’t just apply to e-commerce.

I wonder if there’s a supporting stat out there that says people donate more or more frequently to Org’s that have testimonials from donors writing about their love of the Org than those that don’t. It would be an interesting test. If you run it or if you have the data, let me know.

The takeaway? There’s never enough social proof.

Google Ads

Google is pretty much the opposite of Meta.

The ad creative is text based and it’s high intent search by people looking for something. This is where copywriting and choosing the right keywords in the proposition really matters.

In general, when I’m designing LPs for Google traffic, I know that traffic is coming from high intent search. Typically, people search on Google after they’ve seen a social ad. Perhaps they didn’t click the ad on Meta, but they remembered the Org and wanted to do their own research a few days later on Google. This is the majority of traffic that comes from these channels.

That’s why it’s beneficial to create an LP that’s more educational and informational to help answer questions about your Programs, for example, than a donor might have. Like an advertorial that explains the benefits and value props, where the design is simple, elegant and clean.

TikTok

TikTok traffic tends to be a little less friendly to the idea of donating through the in-app browser and the vibe on the app is more playful. Because of that, you want to keep the landing page simple.

If you aren’t running to TikTok shops selling brand swag or branded water bottles, then a very basic LP that features one of your Programs and is focused on hyper-fast page load speed time is all you need.

Have an angle that speaks to the TikTok video that brought them there - ideally it’s an angle that is validated by an organic TikTok that did well. If you’re an Org that has a ton of organic traction already then just see how people talk about your work where it performed well, and copy that angle.
Have an ask that is friendly to a lower AOV donor - test in the $20 range.
Include social proof that feels like TikTok content, not just written donor testimonials.
Include the “As seen on TikTok” badge - this just helps!

Another test I like to run with TikTok is to a funnel that only collects first-party data. If you’re able to gather someone’s email or number, then you can follow up to donate or spend time educating them with content first.

TikTok has trained its users to have the shortest attention span of any social network. Most videos are only a few seconds long and the trained behavior is endless scrolling.

Anecdotally, the average TikTok donor seems to behave the same way. They’ll click your ad and bounce fast, onto the next thing. That’s why when they click to your LP, you have to give them the goods fast.

Influencer Marketing

Finally, when it comes to working with influencers and designing an LP that can be paired with their traffic, always feature the influencer front and center and above the fold on your LP.

Whenever possible, have testimonials and additional creative that features the influencer preferably “on location/in the field” talking about your Org’s work to compliment the page. Bonus points if you have video.

On this page, there’s a couple of things you want to make sure you hit:

Make it clear why this influencer and the Org are a match. This is usually done with a storytelling section and shows that the influencer is genuinely involved or an advocate of the mission. People can smell BS influencer tie-ups from a mile away, so if you have inauthentic partnerships, then good luck to you.
A listicle - “5 reasons why …” This gives the LP visitor a way to learn more about your Org/Programmatic benefits without it feeling like doing research.

The TL;DR?

Landing pages aren’t just a conversion tool, they’re a reflection of how well you understand your audience. Matching the right page to the right traffic source is one of the highest-ROI moves you can make in your digital fundraising stack.

If your paid media or influencer campaigns aren’t working, it’s probably not just the ad - it’s what’s waiting on the other side of the click. So, audit your top traffic sources. Ask yourself: Does this page feel made for this audience? If not, fix that. Your donors - and your results - will thank you.

OK, that’s all for today.

I hope you’ve found one nugget today that you can put into play next week!

If you enjoyed this SPN, please consider sharing with your network. Thank you to those that do.

If a friend sent this to you, get the next edition of SPN by signing up below.

And huge thanks to this Quarter’s sponsor Fundraise Up for creating a new standard for donor experience that helps Org’s raise more money.

Now onto the fun stuff!

Jobs & Opps 🛠️

U.S. Soccer Federation: Senior Director, Institutional Giving

McDonalds: Sr Director, RMHC Development

Climate Imperative Foundation: Chief Communications Officer ($265,000 - $275,000)

Constructive Dialogue Institute: Vice President, Strategic Communications ($175,000 - $195,000)

Susan G Komen: Product Manager, Digital Marketing & Web (Remote) ($74,000 - $100,000)

American Cancer Society: Media Planner, Brand-Donate (TV & Digital) ($63,000 - $79,000)

Save the Children US: Head, Mass Market Fundraising & Engagement ($154,700 - $210,900)

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