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127. SPN: Email Fatigue and the Magic of Compounding Creativity
8 (.5) actionable but non-conventional metrics to track at EOY; and lots of jobs
Nov 18
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Some Personal News
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127. SPN: Email Fatigue and the Magic of Compounding Creativity
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126. SPN: 2025 budget planning
A formula to determine investment buckets; CRO tests to deploy; Ad spend trends; and, Jobs that took my fancy
Nov 11
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Some Personal News
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126. SPN: 2025 budget planning
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125. SPN: How to drive organic AND high quality traffic
Plus, THE most important question in any marketing interview
Nov 4
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Some Personal News
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125. SPN: How to drive organic AND high quality traffic
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October 2024
124. SPN: Before Election Week Make These Shifts
Budget, Channels, Audience, and Creative considerations
Oct 27
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Some Personal News
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124. SPN: Before Election Week Make These Shifts
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123. SPN: AI Applications for EOY planning and insights
Creative is the best tool to improve the performance of your media spend
Oct 20
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Some Personal News
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123. SPN: AI Applications for EOY planning and insights
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122. CHECKLIST: What to test and break ahead of V-Day & Giving Tuesday
Swipe File - resources to find more inspiration; Jobs that took my fancy this week
Oct 13
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Some Personal News
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122. CHECKLIST: What to test and break ahead of V-Day & Giving Tuesday
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121. SPN: Recycle♻️ to improve ad effectiveness
7 tips to drive incremental fundraising dollars; Why the best form of targeting is your creative; and, Jobs
Oct 6
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Some Personal News
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121. SPN: Recycle♻️ to improve ad effectiveness
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September 2024
120. SPN: Last Minute Giving Tuesday Checklist
What value could Netflix Ads offer for fundraising, how and at what cost? Plus, jobs that took my fancy
Sep 29
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Some Personal News
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120. SPN: Last Minute Giving Tuesday Checklist
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119. SPN
SMS list growth 📲; Build media plans in minutes; and, How to test New Audiences with no history in Google Ads
Sep 22
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Some Personal News
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119. SPN
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118. SPN
How to upgrade your email workflows; Measuring incremental channel lift; and jobs
Sep 15
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Some Personal News
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118. SPN
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117. SPN (Some Personal News)
How to test a new channel: framework + YouTube example; and Where in the donor lifecycle can social channels drive the highest returns from the get-go…
Sep 8
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Some Personal News
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117. SPN (Some Personal News)
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116. SPN (Some Personal News)
Optimizing your content for humans AND machines; How to create evergreen (fundraising) opportunities; Building an Ad with AI tools
Sep 1
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Some Personal News
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116. SPN (Some Personal News)
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