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#40. Lessons on Strategic Alignment: language, tools, data models and culture, and Why Distribution is the Most Defensible Part of any Donor Acquisition…
May 21
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#39 How to improve Donor retention. Set team goals in line with the Donor Lifecycle (not functional domains)
May 14
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#38 "I hope every media buying agency adopts this approach. Why wouldn’t they?" + Doing More with Less + AdTech
May 7
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April 2023
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#37 Making a MarTech implementation ROI-Positive, my remarketing strategy with P-Max and some writing tips that will improve your CVR
Apr 30
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#36 (feat. Drake), making MarTech ROI-positive and exploring newTV opportunities
Apr 23
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#35 (D)OOH Deep Dive - backlinks worth building - re-thinking attribution
Apr 16
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#34 Channels and Teams serve a Donor's Lifecycle, Never Vice Versa + the Launch of an Ads Transparency Center
Apr 9
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#33 A content playbook that drives spend efficiencies & Ad spend + measurement → the renaissance in Market Mix Modeling (MMM)
Apr 2
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March 2023
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#32: Why 43% YoY revenue growth on the same budget is realistic
Mar 26
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#31 Using insights from one channel to hyper-optimize others and AI's impact on donor experience (and your organization)
Mar 19
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#30 Direct Mail; Longer and Longer Video Ads; and, 5 AI Prompts That Got Me Out of Beginner Mode
Mar 12
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#29 Agencies - who’d have ‘em?!
Mar 6
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