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140. SPN: Building an Internal Creative OS
Plus, digital ad' transparency and “brand safety”; and, plenty of Jobs
Feb 17
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Some Personal News
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140. SPN: Building an Internal Creative OS
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SPN. 139 Beyond Meta: Uncovering Hidden Opportunities
Plus, Audience Strategy > Media Strategy > Media Planning; and plenty of Jobs
Feb 9
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Some Personal News
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SPN. 139 Beyond Meta: Uncovering Hidden Opportunities
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SPN. 138: ROAS Doesn’t Define Success
Plus, your Brand is an intangible asset on the 990 and is the point of Facebook ads getting missed?
Feb 3
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Some Personal News
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SPN. 138: ROAS Doesn’t Define Success
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January 2025
SPN. 137: How to Improve Fund Raising Performance
Plus, pMax comes of age; becoming an early adopter; watching trends not exact numbers
Jan 27
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Some Personal News
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SPN. 137: How to Improve Fund Raising Performance
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136. SPN: 3 Proven Brand Building Tactics That Fueled My Fundraising Success
Plus, your creative is your targeting; whitelisting + personalized funnels; and, plenty of Jobs & Opps that took my fancy this week
Jan 20
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Some Personal News
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136. SPN: 3 Proven Brand Building Tactics That Fueled My Fundraising Success
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135. SPN: Donor Lifecycle Planning x 12 Months
Plus, Creative is a wayyy bigger $$ multiplier than audience targeting
Jan 13
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Some Personal News
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135. SPN: Donor Lifecycle Planning x 12 Months
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134. SPN: Eliminate Tech Debt -> Your Org's January Detox
Plus, “What is this LLM saying about your Org?” and fostering a culture of continuous improvement
Jan 6
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Some Personal News
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134. SPN: Eliminate Tech Debt -> Your Org's January Detox
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December 2024
SPN 133: 18 Insights on Donor Experience
Plus, the future of (fund raising) work and 5 favorite gifts that give back
Dec 30, 2024
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Some Personal News
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SPN 133: 18 Insights on Donor Experience
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SPN. 132: Action Required in 2025 - Tactics, Channels, Approaches
Learnings from this year that will inform next year
Dec 23, 2024
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Some Personal News
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SPN. 132: Action Required in 2025 - Tactics, Channels, Approaches
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SPN. 131: How to Turbo-Charge Fundraising with Better Creative
Plus, top 10 posts of 2024; the evolution of Growth Marketer to Creative Strategist; Jobs that took my fancy this week
Dec 16, 2024
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Some Personal News
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SPN. 131: How to Turbo-Charge Fundraising with Better Creative
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130. SPN: 22 Recommendations to Tune Up 2025’s Digital Fundraising Engine
Plus, is your internal view of the Donor Lifecycle fit for purpose?
Dec 9, 2024
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Some Personal News
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130. SPN: 22 Recommendations to Tune Up 2025’s Digital Fundraising Engine
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129. SPN: Donors are Tuning You Out. Try this in 2025.
Plus, How to maximize the LTV of audiences giving at EOY and the merits of plain text emails
Dec 2, 2024
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Some Personal News
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129. SPN: Donors are Tuning You Out. Try this in 2025.
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