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SPN. 160: My swipe file -> landing pages, email flow, campaign inspo, ad creative and copywriting
Plus, is reach still king for branding?
3 hrs ago
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Some Personal News
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SPN. 160: My swipe file -> landing pages, email flow, campaign inspo, ad creative and copywriting
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June 2025
SPN 159. Q4 -> The Case for Starting Now
Plus, sample email flow for donation intent re-engagement; and, brand building is soo back
Jun 29
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Some Personal News
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SPN 159. Q4 -> The Case for Starting Now
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SPN. 158: How to Build Your Data Strategy
Plus, Cannes winner; TikTok AI tools radically changing the nature of content and influencer marketing; plenty of Jobs & Opps
Jun 22
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Some Personal News
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SPN. 158: How to Build Your Data Strategy
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SPN: 157. How to Generate $100k Incremental Fundraising Revenue This Week
40 ways to raise more, tell better stories, and move donors to act.
Jun 15
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Some Personal News
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SPN: 157. How to Generate $100k Incremental Fundraising Revenue This Week
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156. SPN: Dark Social
The New Face of P2P Fundraising and Optimizing for AI models: search and content
Jun 8
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Some Personal News
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156. SPN: Dark Social
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155. SPN: Fund raising is multi-modal
Plus, FOMO vs ROI, and jobs that took my fancy this week
Jun 1
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Some Personal News
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155. SPN: Fund raising is multi-modal
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May 2025
SPN. 154: Growth Levers for Operators (#6 I’m hiring for)
Plus, SEO alone won't cut it; Campaign of the week; and, plenty of Jobs & Opps
May 25
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Some Personal News
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SPN. 154: Growth Levers for Operators (#6 I’m hiring for)
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153. SPN: Donor Attention -> short-form content 👀
Plus, YouTube’s Nonprofit Program; Brand anarchy on TikTok; and, plenty of Jobs
May 18
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Some Personal News
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153. SPN: Donor Attention -> short-form content 👀
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152. SPN: Landing Pages Deep Dive -> CVR 🚀
Plus, Meta goes on the offense and plenty of Jobs & Opps that took my fancy this week
May 11
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Some Personal News
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152. SPN: Landing Pages Deep Dive -> CVR 🚀
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151. SPN: The Swiss Army Knife of Fundraising Analytics
Plus, inspiring Battersea Dogs Home creative; connecting DX to purpose; plenty of Jobs & Opps
May 4
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Some Personal News
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151. SPN: The Swiss Army Knife of Fundraising Analytics
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April 2025
🎉150. SPN: Distribution, distribution, distribution
Plus, spend efficiency; craft vs creativity; lots of Jobs
Apr 27
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Some Personal News
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🎉150. SPN: Distribution, distribution, distribution
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149. SPN: Driving to Incremental Revenue Outcomes
Plus, Demand Gen is under-utilized; Optimizing for recurring gifts; and, plenty of Jobs & Opps
Apr 20
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Some Personal News
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149. SPN: Driving to Incremental Revenue Outcomes
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