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SPN 133: 18 Insights on Donor Experience
Plus, the future of (fund raising) work and 5 favorite gifts that give back
Dec 30, 2024
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Some Personal News
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SPN 133: 18 Insights on Donor Experience
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SPN. 132: Action Required in 2025 - Tactics, Channels, Approaches
Learnings from this year that will inform next year
Dec 23, 2024
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Some Personal News
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SPN. 132: Action Required in 2025 - Tactics, Channels, Approaches
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SPN. 131: How to Turbo-Charge Fundraising with Better Creative
Plus, top 10 posts of 2024; the evolution of Growth Marketer to Creative Strategist; Jobs that took my fancy this week
Dec 16, 2024
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Some Personal News
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SPN. 131: How to Turbo-Charge Fundraising with Better Creative
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130. SPN: 22 Recommendations to Tune Up 2025’s Digital Fundraising Engine
Plus, is your internal view of the Donor Lifecycle fit for purpose?
Dec 9, 2024
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Some Personal News
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130. SPN: 22 Recommendations to Tune Up 2025’s Digital Fundraising Engine
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129. SPN: Donors are Tuning You Out. Try this in 2025.
Plus, How to maximize the LTV of audiences giving at EOY and the merits of plain text emails
Dec 2, 2024
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129. SPN: Donors are Tuning You Out. Try this in 2025.
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November 2024
128. SPN: Native - A Sleeper Channel for Growth this GT & EOY
Creative, Post-Click Experience, Targeting; and plenty of jobs
Nov 25, 2024
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Some Personal News
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128. SPN: Native - A Sleeper Channel for Growth this GT & EOY
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127. SPN: Email Fatigue and the Magic of Compounding Creativity
8 (.5) actionable but non-conventional metrics to track at EOY; and lots of jobs
Nov 18, 2024
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Some Personal News
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127. SPN: Email Fatigue and the Magic of Compounding Creativity
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126. SPN: 2025 budget planning
A formula to determine investment buckets; CRO tests to deploy; Ad spend trends; and, Jobs that took my fancy
Nov 11, 2024
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Some Personal News
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126. SPN: 2025 budget planning
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125. SPN: How to drive organic AND high quality traffic
Plus, THE most important question in any marketing interview
Nov 4, 2024
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Some Personal News
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125. SPN: How to drive organic AND high quality traffic
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October 2024
124. SPN: Before Election Week Make These Shifts
Budget, Channels, Audience, and Creative considerations
Oct 27, 2024
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Some Personal News
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124. SPN: Before Election Week Make These Shifts
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123. SPN: AI Applications for EOY planning and insights
Creative is the best tool to improve the performance of your media spend
Oct 20, 2024
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Some Personal News
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123. SPN: AI Applications for EOY planning and insights
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122. CHECKLIST: What to test and break ahead of V-Day & Giving Tuesday
Swipe File - resources to find more inspiration; Jobs that took my fancy this week
Oct 13, 2024
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122. CHECKLIST: What to test and break ahead of V-Day & Giving Tuesday
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