SPN Substack
Subscribe
Sign in
Home
Archive
About
Latest
Top
SPN. 174: Dictate vs Demand
Plus, how to launch new audiences when you’ve no historical data available
Oct 12
•
Some Personal News
SPN. 173: Q4 Nuggets (fwd to your team)
Plus, Apple's “No Frame Missed” and plenty of Jobs & Opps
Oct 5
•
Some Personal News
September 2025
SPN. 172: Leaky Fundraising Buckets -> How to Audit (and Fix) the Holes
Plus, the EOY funnel is flipping; Reels is where it’s at; and, plenty of Jobs & Opps
Sep 28
•
Some Personal News
1
SPN. 171: The 2025 Giving Tuesday Playbook
(Part 2) Organic Social & Content, Affiliates & Partners, Donor Experience & Operations, Live “Shopping” Donation & Events
Sep 21
•
Some Personal News
The 2025 Giving Tuesday Playbook
(Part 1) Email & SMS, Promotion, Website Prep, Paid Media, and plenty of Jobs & Opps
Sep 14
•
Some Personal News
169. SPN: 🏇 Agentic Commerce is Galloping Ahead
How will it impact your Fund Raising? Plus, how to measure and grow Share of Mind; and, lots of jobs
Sep 7
•
Some Personal News
1
August 2025
168. SPN: Google's new AI Mode & Actionable Steps for SEO, Paid and Brand
Plus, Mid-Funnel opportunities hiding in plain sight
Aug 31
•
Some Personal News
SPN. 167: Here’s Your September-to-January Playbook
Plus, how to stall performance; and, plenty of jobs
Aug 24
•
Some Personal News
2
SPN. 166: How to Convert & Build Brand with Short-Form Video
Plus, fund raising learnings from Brita Water and the best ad I've seen this week…
Aug 17
•
Some Personal News
1
SPN. 165: Do these 22 things if you’re running landing pages
Plus, the one-question ROI test in social
Aug 10
•
Some Personal News
SPN. 164: Brand = the Growth Team
Plus, the Who’s Who of Landing Pages
Aug 3
•
Some Personal News
July 2025
SPN. 163: The Multiplier Effect of Brand + Performance
Plus, storytelling as a conversion funnel and not just awareness; plenty of jobs & opps
Jul 27
•
Some Personal News
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
