Some Personal News
Subscribe
Sign in
Home
Archive
About
New
Top
Some Personal News
#40. Lessons on Strategic Alignment: language, tools, data models and culture, and Why Distribution is the Most Defensible Part of any Donor Acquisition…
May 21
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#39 How to improve Donor retention. Set team goals in line with the Donor Lifecycle (not functional domains)
May 14
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#38 "I hope every media buying agency adopts this approach. Why wouldn’t they?" + Doing More with Less + AdTech
May 7
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
April 2023
Some Personal News
#37 Making a MarTech implementation ROI-Positive, my remarketing strategy with P-Max and some writing tips that will improve your CVR
Apr 30
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#36 (feat. Drake), making MarTech ROI-positive and exploring newTV opportunities
Apr 23
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#35 (D)OOH Deep Dive - backlinks worth building - re-thinking attribution
Apr 16
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#34 Channels and Teams serve a Donor's Lifecycle, Never Vice Versa + the Launch of an Ads Transparency Center
Apr 9
•
Tobes
4
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#33 A content playbook that drives spend efficiencies & Ad spend + measurement → the renaissance in Market Mix Modeling (MMM)
Apr 2
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
March 2023
Some Personal News
#32: Why 43% YoY revenue growth on the same budget is realistic
Mar 26
•
Tobes
3
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#31 Using insights from one channel to hyper-optimize others and AI's impact on donor experience (and your organization)
Mar 19
•
Tobes
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#30 Direct Mail; Longer and Longer Video Ads; and, 5 AI Prompts That Got Me Out of Beginner Mode
Mar 12
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
Some Personal News
#29 Agencies - who’d have ‘em?!
Mar 6
•
Tobes
1
Share this post
Some Personal News
tobes.substack.com
Copy link
Linkedin
Facebook
Email
Notes
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts